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Product Feeds (Google)

Product Feeds (Google)

 

TireConnect

Adding Product Feed

  1. Login to TireConnect admin panel.

  2. If you’re logged in under the client’s access, go to Dealers → Actions → Product Feeds.

  3. If you’re logged in as a dealer, simply select Product Feeds from the sidebar menu.

  4. To add a new Product Feed, click the New button in the top-left corner.

    Screenshot 2025-11-06 at 13.36.57.png

Feed type

Select the required feed type from the Feed Type drop-down (Main or Local feed)

Screenshot 2025-11-06 at 13.37.10.png


More info about Main Product feed and Local Product feed you can find on Google Merchant Center Help Pages:
Main Product Feed
Local Product Feed

⚠️ If you selected Local Product Feed, you need to enter your Google Business location number. You can find it in your Google Business account.

Main Info

Suppliers — The list of suppliers that will be used for this feed.

Name — A unique name for the feed (you will see it in the list of feeds).

Product Type — The product type required by Google and Facebook. Leave this field as is.

Max Results — The maximum number of items that will be included in the feed file. We recommend keeping the default value for optimal performance.

Widget Version — Defines which widget version you’re using.

⚠️ This is a very important setting, as it affects how product links are generated.

By default, it’s set to Universal. If you’re not sure which widget version you’re using, please check with your account manager.

Base URL — The base URL used to generate product links.

How to Create the Base URL

Please note that for v3 and Universal widgets, the base_url should be different.

v3 Widget

  1. Open the tire summary page on your website and copy the link.
    Example:

    https://somedemowebsite.com/Tires#!summary?location_id=1&optional_services=use_default&quantities[0]=4&tire_ids[0]=SXJvbm1hbnx8OTI2MDJ8fGF0ZG50ZHx8MXx8Qg%3D%3D

  2. Remove all parameters after summary and leave only tire_ids[0]=

    (It’s better to use URL decoding, so tire_ids[0] will become tire_ids%5B0%5D=)

  3. The final link should look like this:

    https://somedemowebsite.com/Tires#!summary?tire_ids%5B0%5D=

Universal Widget

  1. Open the tire summary page on your website and copy the link.
    Example:

    https://somedemowebsite.com/Tires#!summary?t_id%3E=291447%7Cdemosupplier&location_id=1111&t%3Esearch_by=size&t%3Ewidth%3E=225&t%3Eheight%3E=65&t%3Erim%3E=17

  2. Remove all parameters after summary and leave only t_id>=

    (It’s better to use URL decoding, so t_id>= will become t_id%3E=)

  3. The final link should look like this:

    https://somedemowebsite.com/Tires#!summary?t_id%3E=

Location

Select the location that will be used to retrieve tires for the feed.

Sizes

Add the sizes that will be included in the feed file.

Products & Filters

Used to filter tire results in the feed file. If nothing is selected, tires will not be filtered, and the results will be based only on the selected sizes.

UTM tags

Section used if you need to add UTM tracking to links. If it’s not needed, leave it as is.

 

Getting a link to the feed file

  1. Go to the list of feeds and click Run export in the Actions section.

  2. Wait until the file is generated. Once it’s ready, you’ll see the number of tires and a link to the export file on this page. You’ll need this file link to add items to Google Merchant.

     

  3. To copy the feed file link, right click on the feed file and select Copy link address.

If you generated a Local Product Feed, you’ll need both the Product Feed and Product Location Feed links from the TC admin panel.

 

Google Merchant Center

Initial setup

  1. Login to Google Merchant Center: https://merchants.google.com

  2. Setup you account for using Main Feed and Local Products Feed.

  3. In case you see Verify and claim your store's website warning click on Fix it button.

  4. In case you don’t see this message you will need to add and verify your website on one of steps. Enter your website address:

  5. Then Continue and select one of options that will verify and claim your website in Google.

  6. To Continue Setup for Main feed go to Products

  7. Select Upload Multiple Products → See all methods.

  8. Go to 3 step of Main Feed setup instruction.

 

 

Main feed

  1. Go to Products → Feeds.

  2. Add Primary Feed using + button.

  1. Select Country of sale, Language and Destinations options.

  2. Add Name for current feed and select upload option. We recommend to use Scheduled fetch so you inventory will always be up to date.

  3. Enter File Name, select upload time options and paste link from backend to File URL Field. Leave Username & Password options blank. To receive File Name take link from admin panel, I.e.
    https://dev.tireconnect.ca/render/feeds/6424/dealer_feed_demo_google_main_feed_7359_export.csv
    and remove all before last / and the sign itself so it should look like:
    dealer_feed_demo_google_main_feed_7359_export.csv
    After all fields will be filled click on Create feed button.

  4. Wait till file will be parsed according to chosen Fetch options. Or you can manually upload it using Fetch Now button.

  5. When file will be uploaded and parsed you will see items in Products → All products.

  6. Then you can setup you ad campaign and use Products for it.

 

Local Product feeds

Please read about Local Product Feeds. Mechanism for adding Local Product feeds are pretty same as for Main feed but you need both Product Feed and Product Location Feed links from TC admin panel. Product feed could be added using Primary feed option and Product Location Feed using Add product inventory feed button after adding Primary feed.