TCW

Search

_{GA location Label}

TCW Search by Vehicle

{Vehicle}

{Number of results}

User is searching for tires by vehicle

TCW

Search

_{GA location Label}

TCW Search by Tire Size

{Tire Size}

{Number of results}

User is searching for tires by tire size

TCW

Search

_{GA location Label}

TCW Search by Double Tire Size

{Tire Size}

{Number of results}

User is searching for tires by double tire size

TCW

Search

_{GA location Label}

TCW Search by License Plate

{Vehicle}

{Number of results}

User is searching for tires by licence plate

TCW

Search

_{GA location Label}

TCW Search by VIN

{Vehicle}

{Number of results}

User is searching for tires by VIN

TCW

Search

_{GA location Label}

TCW Search by PartNumber

{Part Number}

{Number of results}

User is searching for tires using a part number

TCW

Lead

_{GA location Label}

TCW Price Match Request

{Qty + Brand + Model + Tire Size} Your price: {price} Competitor price: {price}

Price Match allows customers to submit a price match request

TCW

Search - Wheel

_{GA location Label}

TCW Search by Vehicle

{Vehicle}

{Number of results}

User is searching for wheels by vehicle

TCW

Search - Wheel

_{GA location Label}

TCW Search by VIN

{Vehicle}

{Number of results}

User is searching for wheels by VIN

TCW

Search - Wheel

_{GA location Label}

TCW Search by License Plate

{Vehicle}

{Number of results}

User is searching for wheels by licence plate

TCW

Visit

{New / Returned} ({app})

{Page URL}

Visit. Example: "New (tire_wheel)", Returned (tire_wheel)

TCW

Lead

_{GA location Label}

TCW Display Quote

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User clicks on Select {product} in search results and views the summary page

TCW

Lead

_{GA location Label}

TCW Print Quote - Yes Callback

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User Prints the quote - Call back is requested

TCW

Lead

_{GA location Label}

TCW Print Quote - No Callback

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User Prints the quote - No call back is requested

TCW

Lead

_{GA location Label}

TCW Email Quote - Yes Callback

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User Emails the quote - Call back is requested

TCW

Lead

_{GA location Label}

TCW Email Quote - No Callback

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User Emails the quote - No call back is requested

TCW

Lead

_{GA location Label}

TCW SMS Quote - Yes Callback

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User SMS the quote - Call back is requested

TCW

Lead

_{GA location Label}

TCW SMS Quote - No Callback

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User SMS the quote - No call back is requested

TCW

Lead

_{GA location Label}

TCW Call

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User clicks on on Call button (Mobile devices only)

TCW

Lead

_{GA location Label}

TCW Quote Request

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

User requests a quote for a {product} without a price

TCW

Lead

_{GA location Label}

TCW Appointment

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Quote total}

User requests an appointment

TCW

Lead

_{GA location Label}

TCW Compare - Display Quote

{Qty + Brand + Model + Size} {Qty + Brand + Model + Size} {Qty + Brand + Model + Size}

{Quote total}

User selects and views comparison screen

TCW

Lead

_{GA location Label}

TCW Compare - Print Quote - Yes Callback

{Qty + Brand + Model + Size} {Qty + Brand + Model + Size} {Qty + Brand + Model + Size}

{Quote total}

Comparison - User Prints the quote - Call back is requested

TCW

Lead

_{GA location Label}

TCW Compare - Print Quote - No Callback

{Qty + Brand + Model + Size} {Qty + Brand + Model + Size} {Qty + Brand + Model + Size}

{Quote total}

Comparison - User Prints the quote - No call back is requested

TCW

Lead

_{GA location Label}

TCW Compare - Email Quote - Yes Callback

{Qty + Brand + Model + Size} {Qty + Brand + Model + Size} {Qty + Brand + Model + Size}

{Quote total}

Comparison - User Emails the quote - Call back is requested

TCW

Lead

_{GA location Label}

TCW Compare - Email Quote - No Callback

{Qty + Brand + Model + Size} {Qty + Brand + Model + Size} {Qty + Brand + Model + Size}

{Quote total}

Comparison - User Emails the quote - No call back is requested

TCW

Lead

_{GA location Label}

TCW Compare - SMS Quote - Yes Callback

{Qty + Brand + Model + Size} {Qty + Brand + Model + Size} {Qty + Brand + Model + Size}

{Quote total}

Comparison - User SMS the quote - Call back is requested

TCW

Lead

_{GA location Label}

TCW Compare - SMS Quote - No Callback

{Qty + Brand + Model + Size} {Qty + Brand + Model + Size} {Qty + Brand + Model + Size}

{Quote total}

Comparison - User SMS the quote - No call back is requested

TCW

Order

_{GA location Label}

TCW Order Initiated

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Order total}

User initiated {product} order by clicking Order

TCW

Order

_{GA location Label}

TCW Order Incomplete

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Order total}

User proceeds to checkout screen

TCW

Order

_{GA location Label}

TCW Order Submitted

{Qty + Brand + Model + Size (Tire)}; {Qty + Brand + Model + Size (Wheel)} (in case of Package)

{Order total}

User submits the order and payment goes through

TCW

Service Lead

_{GA location Label}

TCW Location and Vehicle Selected

{Location;Year,Make,Model,Submodel}

User selects a location and vehicle for service appointment (in any order)

TCW

Service Lead

_{GA location Label}

TCW Services Selected

{Service 1;Service 2;Lights:l1,l2;Symptoms:s1,s2,s3}

User selects services proceeds to second screen of the appointment by clicking Continue on main service screen

TCW

Service Lead

_{GA location Label}

TCW Service Appointment Submitted

{Service 1;Service 2;Lights:l1,l2;Symptoms:s1,s2,s3}

User submits service appointment

type

new

dataLayer.push({
event: "tcw_visit",
type: "new",
name: "TireConnect Main",
url: "https://www.yourwebsiteurl",
app: "tire_wheel"
});

returned

name

client

dealer

url

app

tire_wheel

services

location_id

dataLayer.push({
event: "tcw_search",
product: "tire",
type: "by_vehicle",
location_id: 9999,
location_label: "main_location",
sort_by: "best_match", //optional
filters: { //optional
brand_id: [
18
]
},
vehicle: { //optional
year: 2020,
make: "Acura",
model: "ILX",
submodel: "Base"
},tire_size: "215/45R17", //optionalwheel_size:"17" //optionalpart_numbers:["9","90000003278","240"], //optionalresults_num: 4});