Product Feeds (Facebook)
- 1 TireConnect
- 1.1 Adding Product Feed
- 1.2 Feed type
- 1.3 Main Info
- 1.3.1 How to Create the Base URL
- 1.3.1.1 v3 Widget
- 1.3.1.2 Universal Widget
- 1.3.1 How to Create the Base URL
- 1.4 Location
- 1.5 Sizes
- 1.6 Products & Filters
- 1.7 UTM tags
- 1.8 Getting a link to the feed file
- 2 Facebook
- 2.1 Facebook catalog
- 2.2 Facebook Shops
TireConnect
Adding Product Feed
Login to TireConnect admin panel.
If you’re logged in under the client’s access, go to Dealers → Actions → Product Feeds.
If you’re logged in as a dealer, simply select Product Feeds from the sidebar menu.
To add a new Product Feed, click the New button in the top-left corner.
Feed type
Select Facebook Products Feed (Beta) in the Feed Type drop-down.
Main Info
Suppliers — The list of suppliers that will be used for this feed.
Name — A unique name for the feed (you will see it in the list of feeds).
Product Type — The product type required by Google and Facebook. Leave this field as is.
Max Results — The maximum number of items that will be included in the feed file. We recommend keeping the default value for optimal performance.
Widget Version — Defines which widget version you’re using.
⚠️ This is a very important setting, as it affects how product links are generated.
By default, it’s set to Universal. If you’re not sure which widget version you’re using, please check with your account manager.
Base URL — The base URL used to generate product links.
How to Create the Base URL
Please note that for v3 and Universal widgets, the base_url should be different.
v3 Widget
Open the tire summary page on your website and copy the link.
Example:
https://somedemowebsite.com/Tires#!summary?location_id=1&optional_services=use_default&quantities[0]=4&tire_ids[0]=SXJvbm1hbnx8OTI2MDJ8fGF0ZG50ZHx8MXx8Qg%3D%3DRemove all parameters after summary and leave only tire_ids[0]=
(It’s better to use URL decoding, so tire_ids[0] will become tire_ids%5B0%5D=)
The final link should look like this:
https://somedemowebsite.com/Tires#!summary?tire_ids%5B0%5D=
Universal Widget
Open the tire summary page on your website and copy the link.
Example:https://somedemowebsite.com/Tires#!summary?t_id%3E=291447%7Cdemosupplier&location_id=1111&t%3Esearch_by=size&t%3Ewidth%3E=225&t%3Eheight%3E=65&t%3Erim%3E=17Remove all parameters after summary and leave only t_id>=
(It’s better to use URL decoding, so t_id>= will become t_id%3E=)
The final link should look like this:
https://somedemowebsite.com/Tires#!summary?t_id%3E=
Location
Select the location that will be used to retrieve tires for the feed.
Sizes
Add the sizes that will be included in the feed file.
Products & Filters
Used to filter tire results in the feed file. If nothing is selected, tires will not be filtered, and the results will be based only on the selected sizes.
UTM tags
Section used if you need to add UTM tracking to links. If it’s not needed, leave it as is.
Getting a link to the feed file
Go to the list of feeds and click Run export in the Actions section.
Wait until the file is generated. Once it’s ready, you’ll see the number of tires and a link to the export file on this page. You’ll need this file link to add items to Facebook.
To copy the feed file link, right click on the feed file and select Copy link address.
Facebook catalog
Login at Facebook Commerce Manager: https://www.facebook.com/commerce_manager
In case you have no shop/items it will redirect you to: https://www.facebook.com/commerce_manager/get_started/
In case you already have shop/items please move to 9 paragraph.
Click on Get Started button.
Select Create a Catalog option and press Get Started.
Select type choose Ecommerce - Products
Configure Settings. Select Upload Product Info and add name to Catalog.
Finish. When catalog will be created click View Catalog button.
To add items to Catalog select Catalog → Add items.
Select Use bulk upload option.
Select between File Upload and Scheduled feed. We recommend to use Scheduled feed so your inventory will be up to date.
In case you select File upload just download file from TireConnect backend and upload it using interface and move to 14 paragraph.
Paste link to your feed file that you take at TireConnect backend (13 paragraph). Leave Username and Password blank.
Schedule update. We recommend to update inventory on Daily basis.
Select your Catalog name to easily identify it and select Currency. When it’s done press Upload.
Wait till file will be processed.
You can take a look what items were added using Items tab.
Wait some tire till all items will be added to your account. It can take up to half an hour. Then you. can setup add campaign and run Facebook ads. More info about ads you can find at Facebook Business Help Center.
Facebook Shops
Login at Facebook Commerce Manager: https://www.facebook.com/commerce_manager
In case you have no shop/items it will redirect you to: https://www.facebook.com/commerce_manager/get_started/
Select Create a Shop and press Get Started.
If you need to sync some Partner Program that accepted by Facebook you can do it on Get Started screen. In other case proceed to next point.
Select Checkout option.
In case you already have FB page for Shop select it. In other case Create a new page.
Select between Local Business or Place or Company, Organisation or Institution.
Fill in needed fields. EG
Select This page and Proceed.
Create a New Business Account or use existing one. In case you’re using new FB account you can receive an error: “An error occurred while processing this request. Please try again later.“. In this case you should wait some time, up to week, or contact FB support.
Create New Catalog and add name to it.
Check your settings and Finish Setup.
After adding new shop you need to add Items. Process are same as for Facebook catalog. Please use 9 paragraph and below.
Wait till items will be added and parsed. It can take up to half an hour.
Setup and customise your shop.
Wait till shop will be approved. It can take up to a month.
Publish your shop. More info you can find at Facebook Business Help Center.